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Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop. The average time spent (compiled using publicly available data from comScore and Alexa) on the web declined 2.4%, from 72 minutes to 70 minutes year-over-year.

Mobile 173
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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. So which is best?

Vocus 186
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

In comparison, here’s another anomaly (for its time). Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. That hasn’t been much of a reality on Digg.

Digg 100
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28 Pinterest Statistics Marketers Should Know in 2020

Hootsuite

See how Pinterest stats measure up against other social media networks and beyond. That’s huge, but for comparison, Facebook has nearly 2.5 Pinterest rates as the 10th most relevant brand in the U.S. It’s the only social platform to crack the top ten. And the content doesn’t have to be from brands they know.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. While no single stock/shipping status strategy is correct for all brands, don’t be afraid to test it thoroughly and make sure your consumers are fully informed to make quick on-the-go purchases.

Mobile 197
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Optimize and the Confluence of Search and Social Media

Convince & Convert

is the author of the brand new book, so brand new that the official release. date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Lee: Yeah, that’s from Comscore. Your brand is competing. And brands. Doing great.