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Dave Fleet

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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

SEPTEMBER 14, 2011

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Small businesses can touch every one of their customers, and have a significant effect in doing so.

Social CRM 318
Social CRM Small Business Video Guidelines 318
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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

MARCH 8, 2012

My friend Jay Baer says it betrays small businesses. We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. Community management , because as a brand you need to be watching the activity on your page and watching for spikes in attention.

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Curation Brands Facebook Patterns 389
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