How To Measure Share Of Voice On Social Media
Keyhole.co
FEBRUARY 3, 2024
SOV Calculations Lastly, as we previously mentioned, you can use the formula: Share of voice = Your Brand Metrics / Total Market Metrics Multiply the output by 100 to arrive at your SOV percentage (%). Not just that, Keyhole is a complete social media management tool. That’s to say, it can help you with brand monitoring.
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