Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Twitter Search. Google Blog search. Technorati. BlogPulse Conversation Tracker. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. Decide What to Monitor. Monitor for Knowledge.

Social Media 241

Social Media Radian6 Tips Wiki 241

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Social Media Monitoring is key for this. Part II will be posted next week and will include Best Practices for Twitter, Facebook and Social Media.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Which social media monitoring tools should I use? What should I monitor for? Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. What to do? Social Media Tools.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. PAID MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275