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Social listening: Your launchpad to success on social media

Sprout Social

Here at Sprout, we’ve narrowed down five key use cases that our customers use listening for: Brand health : gauging public perception of your brand or products. Industry insights: analyzing discussions or hashtags within an industry. Competitive analysis: analyzing a competing brand or product. Strategy #1: Brand health.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

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Here are the Twitter advanced search techniques brands need to know about

Sprout Social

Beyond a straight-up hashtag search, trying to find what you’re looking for with a normal Twitter search is like finding a needle in a haystack. These hashtags (results include specific #hashtags). Below are some examples that brands should familiarize themselves with. What is Twitter advanced search, anyway?

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