Brand Monitoring Communities Groups Social Bookmarking 
Saying It Social
JUNE 3, 2010
Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.
Firebelly
FEBRUARY 2, 2010
Instead of spending $15 million (like they did for Super Bowl spots in 2009) the company shifted ad dollars to an online marketing effort called Project Refresh that will award more than $20 million in grants to "those presenting the best ideas to improve the communities we call home and, perhaps, transform the society we call America."
Firebelly
FEBRUARY 26, 2010
And to ensure they’re made to feel a strong part of your online community. Can One Bad Tweet Taint Your Brand Forever? By Jack Neff In the digital world, a small group of people can be all it takes to create a PR nightmare.
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