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Adam Sherk

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

JUNE 29, 2010

To come up with the list of buzzwords I started with the usual suspects then got some more ideas from Wikipedia and TechCrunch. In previous books for writers I’ve railed against stale modifiers, and lately the endlessly brayed word “AMAAAYZING&# has put me on the warpath. As if I needed motivation!

Press Release 279
Press Release Marketing Class List 279
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What Horrible Things Did Time Magazine Do in 1964?

Adam Sherk

SEPTEMBER 22, 2010

I’m not familiar with Fact: but Wikipedia tells me it was published from 1964-1967 and edited by Ralph Ginzburg and Warren Boroson. My last two books were on reverse mortgages and on how to invest like Warren Buffett. In a used bookstore over the weekend I came across some old issues of Fact: magazine. He died in 2006.

Press Release 131
Press Release Issues News Wikipedia 131
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