Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. See my review of the iPad review here) This content would also make a fantastic Facebook application. 10 books are up for grabs. I’ll randomly select 10 winners.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Communicate with Content After strategic thinking, the key to social media success is content creation. link] jaybaer If there were thousands of blogs, Webinars, books, etc.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 31, 2010

Are they not “social media&# tools? They’ve been around for a long time but I’d still consider them social media where conversation occurs. Even around products, amazon reviews, movie reviews, the comments on woot.com. link] Dont be a social media buzz-kill « Marketing Alive Blog [.]

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

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Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 1, 2010

There’s a very good reason that digital marketing is evolving in similar patterns to the project management methodologies developed to accommodate the pace of internet development. Did you review? Do You Have the Guts to Expect Social Media Failure [.] Pace of change and therefore long term uncertainty demands it.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

SEPTEMBER 20, 2010

Can you imagine an “Illinois Marketing for Dummies&# book? Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. link] [link] Ryan McAbee "Daily Twitter users r 300-400% more likely 2 write a blog, review products,[.]

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Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. jaybaer: Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results [link] [link] Rachel Book RT @LisaWeser: Holy coconuts.

Social Media 164

Social Media Strategy Engineering Social CRM 164