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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Brian recently published his 5th book, The End of Business As Usual. Congratulations on the new book. We just can’t stop you from writing books! was that Engage was more of a reference guide than a book. Jay: One of the things I loved about the book is you talked about how we’re all wired for distraction now.

Klout 122
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Klout and the Reality of Return on Influence

Convince & Convert

Jay: Which brings us to today’s book, Return On Influence. Usually when I wave the book in front of the camera in these interviews, I have the book, but because I was graced with the electronic version of the book, I think I owe you $25, and I only have printed out the cover so that you can see what it looks like.

Klout 123
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I also agree that ThinkGeek's approach with two Twitter feeds to satisfy the needs of different audiences (attitudinally based vs. demographically- or even activity-based) is a step in the right direction. link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle? How can I help you?