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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Jonathan Fields Self Help,&# asking him to review a new book.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Anyone who knows a good search engine optimization expert knows that keyword stuffing is not an approved tactic. A search engine optimization expert is usually focused on changing URL structure, optimizing title tags, and making code tweaks to a website to make sure the search engines find the site and the pages contained therein.

Marketing 240
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? That means, knowing when to promote your idea, product, or service.