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Is your business easy to find for local and mobile searchers.

Saying It Social

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. First an anecdote, then the facts.

Mobile 135
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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

With the increasing bandwidth of smart phones, marketers need to be sure they are crossing over and meeting their customers at the time and location where they are. If there is any area that illustrates that importance of integration, its mobile. Social media, search and apps all need integration.

comScore 156
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From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

This is a smart phone app that takes you through thrice-weekly running and walking (and eventually just running) workouts for nine weeks. I wrote about how I got started running in my blog post entitled “On a Mission.” Lindsay talks more about the race. Key to my development as a runner was the Couch to 5K App. Read All About It!

Class 214
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Judging A Blog Post By Its Cover

Waxing UnLyrical

Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. Additional resources: The Poynter Institute has a great article on writing for the web 7 ways to improve your writing… right now , from Copyblogger (bet you’ve already read this, right?) Read All About It!

Class 215