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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

When you SEO a timely news release, you are competing with news, correct? Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general. But what about SEO for news sites, particularly Google News?

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. This would mean the same number of organizations competing for a smaller number of keywords. (So

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How To Become A Public Relations Star

Waxing UnLyrical

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. I wasn’t looking at their ability to be in the course, but their competency in being a future colleague for the thousands of us that are out there. Not as common is a genuine interest in the things around them. An ability to listen.

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? You tell me. Utopia aside. Read All About It!

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Color Clash: Pink or Purple?

Waxing UnLyrical

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Thousands of women compete in fun costumes and celebration. Read All About It! These fine folk did: Jan.

Class 248
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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. AMICAL 2008 conference echo. eLearning 2.0

Netvibes 100
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New Year's Resolutions for Job Seekers

Waxing UnLyrical

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. It was so creative, that I remember it verbatim to this day. It was crazy. Or not qualified at all (see #3 above).

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