Measurement… Supplemented
Waxing UnLyrical
OCTOBER 22, 2010
Did the question of “ROI ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. decision on what to measure will be unique to each company. Read All About It!
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