When is Brand Evangelism a Crime? Exploring the Royal Caribbean.
Techipedia: Tamar Weinberg
MARCH 12, 2009
This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. If they’re already raving about your awesome product and promoting your service for free, why not show them that you appreciate all they are doing and offer them additional perks?
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