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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. If they’re already raving about your awesome product and promoting your service for free, why not show them that you appreciate all they are doing and offer them additional perks?

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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Taking this theme a little further, I decided to branch out into the blogosphere, but using the number seven this time around was a tad too limiting. Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates.

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The Future of Blogging: I Had to Tell You This

Viper Chill

The magazine industry is crumbling. On the Daily Muse profile of Mashable, a member of their team – Brian – has the following job description: “He keeps Mashable on top of everything viral. Michael Arrington left, as did their CEO Heather and a bunch of their well-known writing team. Gawker editor A.J

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

I selected influencers in all different “walks of life&# and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. Mark Frauenfelder Mark Frauenfelder is a co-editor of Boing Boing and the editor-in-chief of MAKE Magazine. Do something epic.