Blogosphere, Focus Group and Social Networking

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands

Brands Message Boards Travel Forums

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

FEBRUARY 12, 2012

Interesting that there was a large take up in the beginning, that’s the core influencer network at work, then it spreads (ripples) into the other networks and turns into a massive J-Curve. Tip: Get your influencers in early to get the early lift, then follow up with trickling through social networks to keep the momentum up.

Crowdsourcing

Crowdsourcing How To Project Communities

Social Media Informer

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Crowdsourced Funding: How to ask for $75K but get $1.5million

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