Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate. IBM Social Computing Guidelines.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

OCTOBER 4, 2008

Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ??t. Facebook or LinkedIn) or other communities of practiceâ?? A 45% increase in spending on â??software

Project 265

Project Web 2.0 Module Wiki 265

Social Media Strategery

JANUARY 26, 2009

Show them how they can use their organization’s internal blogs, wiki, bookmarks, etc. Once we deployed internal blogs, a wiki, and forums, that’s when my work internally with social media really took off. I went in and created dozens of wiki pages on every social media tool I found. I blogged every chance I got.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Buzz Marketing for Technology

JUNE 27, 2008

Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools.

Organization 113

Organization Repository Module Template 113

Viper Chill

MAY 10, 2010

A site’s authority may rapidly rise and fall depending on what the blogosphere is discussing at the moment, and how often a site produces content being referenced by other sites. Yet, Compete isn’t the only tool showing them to be receiving a lot more traffic than TechCrunch these days. How did they do it?

Technorati 78

Technorati How To Sites Analysis 78

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81