Direct Marketing Observations

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. Today anyone can produce content and distribute to a potentially sizeable market. With so much content now available, many forms of content quickly become commoditized and thereby become almost irrelevant.

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