Sherrilynne Starkie

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Targeting Ottawa’s boomers

Sherrilynne Starkie

Taking part were more than 250 exhibitors across a range of categories including finance, health, travel and lifestyle. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. Related posts: Does your brand take bloggers seriously?

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Influencer marketing goes mainstream

Sherrilynne Starkie

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Click To Tweet That means Instagrammers, YouTube Creators, Bloggers, Podcasters and so on.