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Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. Another great post, I look forward to reading every day.

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

Other folks will just watch the conversations either here or on blogs and they’ll use this as a research tool to figure out what’s trending and what language is being used, what concerns are arising in the community and then to inform and inspire their own original content creation. And it really is going to serve you well.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance. Companion blog post.