Small Business Mavericks

OCTOBER 31, 2014

Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. There are a lot of paid search and SEO tools out there but they don’t all have to be in your marketing toolbox.

Tools 129

Tools Paid Search Automotive Small Business 129

Small Business Mavericks

AUGUST 28, 2014

Organic Search Wins. Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down. The poorest performer was Paid Search, which only sent 10% of the total traffic to sites. Retail and Hospitality do best with paying for search marketing.

Sites 98

Sites Paid Search MySpace Retail 98

Small Business Mavericks

MARCH 26, 2014

If you are still targeting generic keywords, chances are you aren’t going to get a lot of traffic to your blog. But if you go after a couple of hundred long tail keywords, you’ll stand a much better chance at attracting readers, links, and attention to your blog. Why is that?

Paid Search 101

Paid Search SEO Small Business Organization 101

Small Business Mavericks

JUNE 2, 2014

I wrote about this on our blog when I asked, “Has Google’s Panda Update Affected You?” Moral: Paid Search and Organic Search require strategy and management by someone who knows what they are doing with a proven track record of non-spammy tactics.

Adwords 93

Adwords Paid Search Small Business Google 93

Small Business Mavericks

MAY 5, 2014

You pay for stuff like display ads, pay-per-click, paid search, etc. In practical terms, I’d combine the tweets of linked blog post titles with conversational-type comments on what’s happening at the business today or asking for feedback on product suggestions, for example.

Paid Search 79

Paid Search Study Twitter Activities 79

Small Business Mavericks

FEBRUARY 24, 2014

They might do some blogging. Maybe they even participate in some paid search campaigns and start an e-mail newsletter. Typically, small businesses develop a website then think about how they are going to promote, or “market”, that website. All of that is good. But is it “integrated?”

Marketing 114

Marketing Small Business Paid Search Newsletter 114