Webbiquity SMM

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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Create valuable backlinks for SEO.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. So how can you get the most out of this business-oriented social network?

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives. ” Among her ideas is increasing your company’s “findability.” B2B Marketing Trends, Tips and Strategies. ”

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog.

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Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer. Marketers who prioritize blogging are 13 times more likely to achieve positive ROI. • activities.