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Crimson Hexagon

Sentiment

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Crimson Hexagon

Crimson Hexagon Sentiment Analysis Sample

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity

Attensity Crimson Hexagon Social Media Sentiment

Automation in Public Relations Measurement: Yea/Nay?

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

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