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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

8 Steps To Become A Brand Publisher by B2B Marketing Insider. ” At the base of the pyramid is curated content, “which is relatively low effort and lends itself to high frequencies,” with each higher level representing formats which require greater effort and should be used with correspondingly lower frequency.

Strategy 226
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

Thanks to an increasingly talented workforce and amazing options like content marketing outsourcing services, the challenge for companies isn’t just getting their hands on a blog to publish. The idea is a lot to mull over, so we’ve curated some more fabulous lessons to help you reach the next level: 1. Do Something Remarkable.

Content 72
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An Introduction to Social Media for Business

Sprout Social

Sharing your blog posts and other content from your website on social media is an easy way to get more visitors. Curate content from other sites in your industry, share images and other types of media. You can reply offering a free trial of your product or share a link to a blog post you made that walks them through the solution.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. If you take one thing away from this blog post, the answer is No. Nothing markets itself.

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45 Marketing Tools to Consider for 2017

Razor Social

Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc. It monitors news, blogs, and discussions for keywords that you specify. BuzzStream. Talkwalker Alerts.

Tools 40
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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines. They had no platform.

B2B 318
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101 Marketing Tools and Technology Tips for 2017

Razor Social

Use Feedly to track blogs you want to read on a regular basis. Want to collect and read content from all your favorite blogs in one place? With Feedly, you can subscribe to multiple RSS feeds, categorize content, and then curate for sharing on social media. Update the content, change the publish date, and re-release the post.

Tools 40