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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. The challenges, however, are this, and I think this is applicable across all industries. In our example above we mentioned chief scientists who hung out on LinkedIn.

Industry 146
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. And yes, she really knows LinkedIn. Eileen O’Brien. EileenOBrien.

Twitter 279