Bazaarvoice Research Retail Social Networking 
Buzz Marketing for Technology
JUNE 5, 2013
ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online.
Convince & Convert
MARCH 15, 2012
Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). I feel like we have this commoditization of social. Why do we have all these different social networks.
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