Twist Image

JULY 31, 2014

Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase.

Retail 91

Retail Analytics Research Buy 91

Waxing UnLyrical

MAY 2, 2013

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. I’m not going to try to convince you why doing keyword research is important. You can find him on Google+ and all the other social networks. That’s a blog post for another day.

Adwords 278

Adwords SEO Compete Analytics 278

Sprout Social

JUNE 28, 2021

Someone browsing on social had to navigate to a brand’s website or go to their store, adding another step and more friction in the buyer journey—and increasing the risk of losing that sale. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

Buy 108

Buy Trends Upcoming Retail 108

Sprout Social

MAY 15, 2020

Detailed competitive analysis can give you essential insight into your most similar competitors, but it can be hard to extend those research processes over your entire industry segment. Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36).

Industry 121

Industry Real Estate Social Media Sports 121

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. > Click here to read more about the research made by Vitrue. Media value.

Hitwise 255

Hitwise Study Facebook Patterns 255

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Methodology.

Video 131

Video Retail Influencer YouTube 131

Twist Image

AUGUST 16, 2012

Is it directly with the brand or with an online social network? The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. online social network. research brief. social media.

Avatar 99

Avatar Retail Survey Discount 99

Hootsuite

AUGUST 2, 2022

Use Hootsuite Streams to track them across every social network. Do your research (AKA a competitive analysis). Spend some time researching the customer experience landscape. This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research.

Template 77

Template Templates Strategy HootSuite 77

Hootsuite

FEBRUARY 4, 2020

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). That’s up from 59% in 2016. u don’t gotta tell me!!!

Instagram 145

Instagram Social Media Marketing Survey 145

Hootsuite

FEBRUARY 3, 2022

First, let’s look at some quick stats to set the stage for how much of your potential audience is accessible through Facebook Messenger: Chat and messaging are the most-used types of websites and apps, followed by social networks. More than 16% percent of people use social media messaging and live chat services for brand research.

Facebook 145

Facebook HootSuite Retail Conversation 145

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." We may be inching ever-closer to this reality.

GPS 81

GPS Retail Apple Marketing 81

Likeable

MARCH 12, 2019

In fact, the company’s co-founder and CEO is adamant that Pinterest is not a social network , but in fact “a catalog of ideas.” Last month, Pinterest fully automated its Shop the Look visual search tool, scaling its ability to match objects in Pinned photos to similar products that users can purchase from retailers.

Brands 81

Brands Nielsen Compete Retail 81

Webbiquity SMM

MARCH 28, 2011

social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Still, social media is rapidly becoming an essential component of the b2b marketing mix. 65% of journalists use social media to conduct research for stories. •

B2B 190

B2B Social Media Comparison Discount 190

Stay N' Alive

MAY 19, 2017

Retailers such as Wet Seal have had to close their doors as more and more flock to the internet market to purchase clothing and other products. For this and many other reasons, social media marketing has become vital. According to a study by the Pew Research Center, 70 percent of adults are on Facebook.

Social Media 51

Social Media Retail Community building Study 51

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. Is social ineffective or just invisible? Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. The results were shocking.

Social Media 148

Social Media URL Conversation Report 148

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Adam Cohen

JULY 19, 2010

twitips MV said: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocialmedia.com… [link] [.] blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. More about this blog here. Thanks for dropping by.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 16, 2010

Mpace I will not comment about anything Old Spice – f'ing brilliant [link] adamcohen lol – Thanks Mike blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill).

Badge 201

Badge Disqus Web 2.0 Retail 201

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. They’re also using social media to study companies and jobs.

Survey 102

Survey Company Social Media Sample 102

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. 8 ways to apply AI to the customer experience According to our research, business leaders see vast potential for AI to make their brands more customer-centric.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well.

B2B 134

B2B Brands Marketing How To 134

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Bill Hartzer

FEBRUARY 4, 2011

There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Social media scored just two percent of the vote. -

Sites 113

Sites Report Social Media Retail 113

Writtent Blog

JULY 10, 2013

Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services. Source: Edison Research ). Source: Pew Research Center ). Source: Pew Research Center ). Source: Pew Research Center ). 15% of time on mobile internet is spent on social networking websites.

Statistics 108

Statistics Mobile comScore Marketing 108

Hootsuite

JUNE 29, 2023

Guidelines will help you to build a positive online presence while social networking. Healthcare social media guidelines examples If you’re curious about what others in healthcare are up to on social media, check out the examples below. The article includes tons of useful, well-researched, and relevant information.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. First things first: your social media presence shouldn’t look like everyone else’s. Fast food, retail, sports—those brands can get experimental.

Strategy 129

Strategy Brands Hubspot Survey 129

Mindjumpers

DECEMBER 16, 2010

hours/week on social networks and 2.2 Juniper Research has released its top ten wireless predictions for 2011, let’s step through and take a look at where they think mobile is going in the coming year. Augmented reality will enhance games and retail. And, according to the TNS Digital Life report, mobile users spend 3.1

Mobile 232

Mobile Smart Phone Trends Banking 232

Saying It Social

MARCH 11, 2010

Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics.

SEO 128

SEO Tools StumbleUpon Engineering 128

Direct Marketing Observations

APRIL 7, 2011

Now we might easily attribute that to the rise of social and particularly to Facebook possibly, but what the research revealed was that Facebook was gaining tremendous popularity as a destination to connect with brands online, and is increasingly chosen over the websites of certain companies.

Brands 166

Brands Retail Mobile Sites 166

Mindjumpers

SEPTEMBER 17, 2012

Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Similar Posts: 2012 Social Media Marketing Industry Report. Why Your CEO Should Be Active On Social Media [Study]. Report: How Social Marketing Works for Retail Brands [Report].

Survey 225

Survey Report Social Media ROI 225

Convince & Convert

JUNE 18, 2014

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. With data from top social networks like Twitter, Facebook, Tumblr and WordPress, DataSift powers hundreds of applications and analyses across a wide variety of industries.

Trends 154

Trends Marketing Education Training 154

The Realtime Report

MARCH 5, 2021

Social Networking. Despite the fact that people of all ages are influenced by fashion, it seems the complexity of words used doesn’t take the younger generation into consideration – especially retailers like Fashion Nova (reading age of 22 to 23), and Forever 21 and Pretty Little Thing (reading age of 19 to 20).

Industry 91

Industry Banking Fashion Insurance 91

Pixlee

AUGUST 22, 2020

While retail stores focus on generalized layouts and styles for days at a time, websites don’t have that same rigid structure. Build a Brand Community with Social Media. Your brand simply cannot afford to overlook social media in the current digital age. Offer Personalized Recommendations.

UGC 54

UGC Authentication Patterns Communities 54

Sprout Social

AUGUST 30, 2016

While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Benefits of Increasing Instagram Branding. Place Your Emphasis on Beautiful Content.

Instagram 70

Instagram Brands Collaboration Hashtag 70

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Sprout Social

OCTOBER 18, 2018

Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. What is a company social media policy? It’s time to fix the gap.

Policies 111

Policies Social Media Guidelines Privacy 111