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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). I feel like we have this commoditization of social. Why do we have all these different social networks.

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