Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing. Influence marketing works especially when targeting Gen Z buyers.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Bazaarvoice). UGC works better because of the #Socialproof consumers see as real – in photos, reviews, videos from others like them. Brands don’t own their real-estate on Facebook, Instagram etc.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Bazaarvoice). UGC works better because of the #Socialproof consumers see as real – in photos, reviews, videos from others like them. Brands don’t own their real-estate on Facebook, Instagram etc.

UGC 40

UGC Aggregator comScore Bazaarvoice 40