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Dave Fleet

Bazaarvoice

Marketing

Trust in 2012: 4 Implications for Social Media

Dave Fleet

FEBRUARY 2, 2012

” As a starting point, stop thinking about social media in the same way you think of traditional marketing campaigns, and start thinking in terms of bringing people together around a common interest. The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle.

Social Media

Social Media Bazaarvoice Survey Eventful

Forrester: Email and search drive online sales, not social

Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1.

Bazaarvoice

Bazaarvoice Paid Search Comparison Report

Dave Fleet

Trust in 2012: 4 Implications for Social Media

Forrester: Email and search drive online sales, not social

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