Social Media Strategies Summit
SEPTEMBER 28, 2023
Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.
Harp Interactive
MARCH 16, 2011
With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. And weather your company or brand is employing any of these tactics,it is still being influenced by word of mouth (both positive and negative).
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Ignite Social Media
JANUARY 22, 2020
It’s no surprise that consumers are heavily influenced by what they see on social media. With that in mind, why not tap into the positive experiences your own consumers are posting and turn UGC into campaigns for your brand? The good news is that quality UGC is right at your fingertips. That’s a lot of untapped potential!
Sprout Social
JANUARY 12, 2022
Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. Regularly publish and repost UGC as part of your content calendar (circle back to tactic #1). 1000% recommend.
Sprout Social
SEPTEMBER 22, 2016
A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. ” Using Sprout’s Brand Keywords, Aaron monitored hashtags to track down UGC that meets brand style guidelines and resonates with the industry as a whole.
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