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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191
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Is Your Executive on Twitter?

Koka Sexton

Habib , MTV Werner Vogels , Amazon.com Wes Spears , The Weston Group Will Weider , Ministry Health Care and Affinity Health System If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Twitter 56
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Koka Sexton dot Com

Koka Sexton

Habib , MTV Werner Vogels , Amazon.com Wes Spears , The Weston Group Will Weider , Ministry Health Care and Affinity Health System If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. They had visibility to social media marketing as a mechanism to move their businesses forward.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#