Sprout Social
JANUARY 12, 2022
Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.
Twist Image
JANUARY 29, 2011
Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.
Twist Image
NOVEMBER 12, 2010
Conversely, almost one in five adults 55 and older say that they never trust that advertising is honest (18%), compared to less than one in ten 18-34 year olds who say the same (8%). Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). brand loyalty. brand loyalty.
Dave Fleet
SEPTEMBER 28, 2012
However, I’ve long argued that social media’s strong point isn’t in final point-of-sale, low funnel conversion. What about customer retention, loyalty and advocacy? Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice. What about cost avoidance?
Convince & Convert
MARCH 8, 2012
I mean, that really gets back to the conversation we had on an earlier podcast episode where we talked about the ability to target organic content and that’s effectively exactly what Facebook has built. Jay: So as leaders in the industry, your company is facilitating conversation about key topics in the industry? Eric: Seriously.
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