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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

MARCH 18, 2016

Bazaarvoice). comScore). A2: Great Question: The recent @TrackMaven study says 35% more content is being published by brands, yet engagement is down 17%. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products.

UGC 40
UGC Aggregator comScore Bazaarvoice 40
article thumbnail

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

MARCH 18, 2016

Bazaarvoice). comScore). A2: Great Question: The recent @TrackMaven study says 35% more content is being published by brands, yet engagement is down 17%. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products.

UGC 40
UGC Aggregator comScore Bazaarvoice 40
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