Trending Sources

All You Need To Know About Your Facebook Reach [Study]


Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too. Three out of four US Internet users visit Facebook daily according to comScore. Facebook Research/Study brand pages comment comScore Edgerank Checker Engagement on Facebook likes Shares Study on Facebook activityTweet. Engagement is one of the key words when it comes to social media. Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you. All Rights Reserve

Report: Social Marketing Is More Than Just Likes [Report]


Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! To see further details about the examples presented here and in general gain more insights into the report by ComScore and Facebook, please click here. Facebook pages are the go-to destination. It’s all about planning!

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I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report that contains a host of intriguing data points about mobile app reach and engagement. The study shows that app time is even more concentrated on tablets: fully 87% of tablet app time is spent with users' top 3 apps. Perhaps these high churn rates are to be expected, given comScore research showing that half of smartphone users' app time is spent with their single favorite app. comscore. Please read: Mobile Breaks Search. From the article.

comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela

Bill Hartzer

comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited An analysis by comScore of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4 Source: comScore Media Metrix -- Unique Visitors (000). million users. million visitors. percent.

Demand Better Content

Twist Image

Through studying Web analytics and niche topics that are getting search engine traffic online, Demand Media uses the information to create content (mostly text articles and videos). "The company's sites, which include eHow , Answerbag and Livestrong , ranked the firm as the nation's 17th-biggest Web property overall in November, according to ComScore , as 105 million viewers clicked on its how-to articles and videos on topics such as 'How to sew your own pillow,'" reported the Los Angeles Times in an article titled, Demand Media shares jump 33% in trading debut. article.

Is the Hype around QR Codes Overblown?


The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. Similar studies put the number at approximately 5%, which is not too bad for a medium as new as this.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from  comScore’s Data Mine  reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands  exclusively via mobile  as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.

Social Photography: Thoughts and 4 Tips

Geoff Livingston

Even on Facebook, the king of networks, people spend 17 percent of their time perusing photos according to a recent ComScore/BuddyMedia study. Taken mid-air last night with an iPhone 4s. You may not love Flickr, Instagram or Pinterest, but you can’t deny the continuing rise of social photography. Photos dominate social media. Whether they are [.]. Photography Adobe Express Camera+ D-90 E-P3 Facebook Application Instagram Nikon Olympus Photofocus photography Photoshop Pinterest Scott Bourne Snapseed social

comScore February 2010 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, releases its comScore qSearch analysis of the U.S. comScore Core Search Report* February 2010 vs. January 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch. comScore Core Search Report* February 2010 vs. January 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch. Home/Work/University Locations Source: comScore qSearch. percent.

Eight Useful Market Research Studies

Geoff Livingston

Here are eight market research studies released in the last six months on social media, cause marketing and causes that I have found useful. Studies include pieces from eMarketer, Pew, ComScore, Forrester, and Target Analytics. Tags: Cause csr social media cause marketing causes ComScore eMarketer Forrester pew Target Analytics Internet statistics social media.

comScore Releases August 2009 Search Engine Rankings

Bill Hartzer

comScore, Inc. NASDAQ: SCOR) has released their monthly comScore qSearch analysis of the United States search marketplace. comScore Core Search Report* August 2009 vs. July 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch -- Share of Searches (%) -- Point Change Aug-09 vs. Core Search Entity Jul-09 Aug-09 Jul-09. comScore Core Search Report* August 2009 vs. July 2009 Total U.S. comScore Expanded Search Query Report August 2009 vs. July 2009 Total U.S. NASDAQ: SCOR) has recently released a study. percent search market share.

comScore December 2009 Search Engine Rankings

Bill Hartzer

comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. Here’s the actual numbers as released by comScore: December 2009 U.S. Core Search Rankings comScore Core Search Report* December 2009 vs. November 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch. Here’s the comScore comparison between December 2009 and November 2009: comScore Core Search Report* December 2009 vs. November 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch.

What’s New in Social Media for Associations


based my thoughts on a recent comScore report “ It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.” Association Case Studies From the TrenchesI have a confession: one of my least favorite things to do is public speaking. I had never done it at all until three years ago when Debra Stratton of Stratton Publishing & Marketing asked me if I’d present with her at ASAE’s Great Ideas conference, which just happened to be in Miami in February. So I said yes. I was terrified, and incredibly relieved when it was over.

It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail. digital marketing retail accenture click and mortar comscore CPG online marketing retail marketing

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about. We then added to that with web information from Google, comScore, and Quantcast. We often throw this idea around as marketers – “being relevant”, but few people discuss how! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. IAB Mixx Research.

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Facebook is Now the Leading Publisher of Web Display Ads


According to comScore, it’s now the leading publisher of display ads in the U.S. Data from comScore shows that Facebook served 176.3 Facebook’s ad growth also reflects increased demand from both large and small advertisers, says comScore Chief Marketing Officer Linda Abraham. pulling ahead of long-time leader Yahoo. billion ads to U.S. billion and 60.2

Women Dominate Social Networks | pamorama


pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. comScore identifies higher activity levels in social categories such as social networking, instant messenger, and e-mail.

comScore Says Google Leads Internet in Brazil and India

Bill Hartzer

comScore, Inc. NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India. comScore reports that Google’s web sites ranked “as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year.&# According to comScore, “The Google brand has extended to success across most of the categories in which it plays in Brazil and India. In July, 2009, 29.8 Worldwide 1,541,617 145,473 9.4% -.

Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

By November 2011, comScore reported that 15.2 The  Digital IQ Index®: Magazines report  released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” L2 million U.S. visitors spent an average of 5.1 visitors. Community Size: Impressive.  Engagement?

comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. comScore says that “Google Sites ranked as the most visited Internet property in Singapore with 2 million visitors in February 2009, reaching nearly 80 percent of the online population. Instant Messengers 24.2%

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second


million for the year ending in August 2011, says a new study by comScore. Tweet Twitter is now the fastest growing social networking site among U.S. mobile using audience, jumping an impressive 75% to 13.4 LinkedIn was a close second with up 69% to 5.5 million. For the same period, Facebook also rose, up 50% to 57.3 million. mobile users (aged 13 and over). 28% clicked on an ad.

Social Media Case Study: Turner Broadcasting System


pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Case Study: Turner Broadcasting System by Pam Dyer on February 4, 2010 Share Here’s a presentation given by Turner Broadcasting System’s Digital Marketing Director, Seth Miller, at BlogWell Atlanta. You can watch him as he speaks and follow along with the slides below. Average Age of a Facebook User?

The Social Habit: Who Uses Social Media and How


The study compares the behavior and demographics of frequent users of social media to those of the population at large. here’s a study by Edison Research on who uses Social Networks – the result below is not [.] The data is based on a nationally representative telephone survey of 1,753 Americans (including 371 mobile phone interviews) ages 12+ conducted in February, 2010.

What Journalists Need from PR People

Proactive Report

February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online. Tags: Social Media Case Studies world.  After Newsroom are under tremendous pressure today. jump in traffic.

30 Resources and Tips for Using Pinterest to Market Your Business


comScore reports that Pinterest hit 10 million unique U.S. hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined. People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. So how does Pinterest work?

Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

In a recent GroupM Search and comScore study this has pretty much been verified. The results from the survey/study revealed the following. The impact that search and social media have on a consumer’s purchase has never been disputed. have always maintained that they were always joined at the hip. Because we still want the best deal possible. What does this really mean?

Study Finds Marketers Embracing Social Media Marketing In A Big Way


pamorama marketing, life, social media Home About Bookshelf Links Contact Study Finds Marketers Embracing Social Media Marketing in a Big Way by Pam Dyer on January 21, 2010 Share Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. via TechCrunch Tagged as: Investing , Marketing , Social Media , Spending [link] Tweets that mention Study Finds Marketers Embracing Social Media Marketing in a Big Way | pamorama — [.] Good post, thanks for sharing!! Good post, thanks for sharing!!

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad. This is a guest post by Ben Plomion. . In  Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Level 1: Traditional Search Retargeting.

You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Image via ComScore. In a study by InSkin Media and RAPP, retargeting a redundant message across multiple PPC channels was found to frustrate visitors more than delight. Over 53% of respondents in the study said that retargeting ads are initially useful and helpful, but after seeing the same message more than five times, the chance of conversion goes down drastically.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

As this recent  comScore study indicates, mobile has become the leading digital platform. Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. To complicate matters, there’s a lot of misinformation out there. Take your business to the next level in 2015! Optimize for Mobile.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

According to Comscore, SlideShare is used by business owners and business executives at a rate 5 times any other social network,” Michael Brenner explains how to create an effective SlideShare deck and links to some noteworthy examples. Reporting that a MarketingChart study “reveals there’s a mismatch between marketing budget and effectiveness in key areas. ” phase.

3 Banner Ad Best Practices Debunked

Convince & Convert

Psychological studies on color  reveal how each color sparks something in people’s minds, makes them feel certain emotions, take some kind of action, etc. According to a study done by comScore , clicks have almost zero correlation to conversions. Advertising has always been about creativity and addressing the pain points of your consumers, and it still is today.

Does your brand take bloggers seriously?

Sherrilynne Starkie

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.  Another problem is that  brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. The Technorati study shows that  when it comes to community size, 54 per cent of consumers agree that the smaller the community the greater the influence. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. The value of blogger relations is clear.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the  Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. And the most successful case studies are precisely those that embrace this approach.”. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. by 2050.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Mark Walsh reports the findings of an Altimeter Groups study showing that “global corporations are now struggling to manage an average of 178 business-related social media accounts, spanning Facebook, Twitter, LinkedIn, YouTube and Foursquare, among others…Social media has often been harnessed haphazardly for marketing, sales, customer support and product development. Get a dog.

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It’s Time to Stop Focusing on New Technologies


ComScore recently released a report which revealed that iOS, Android and RIM smartphone subscribers over the age of 18 spent over seven hours on Facebook, and over two hours on Twitter and Foursquare. But a recent Huff Post item cites a study which says that one reason people are spending so many hours on Facebook is boredom. Business 2 Community reports several case studies of building community for product development: When Diamond Candles wanted to dream up new scents, they crowdsourced ideas from their community. ” The amount of time we spend online is astounding.

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