In a study by NM Incite , at least half of moms use social media via mobile devices, compared to 37% of the online population. Briefing Rooms Featured Mobile Advertising & Marketing Optism comScore Facebook Marketing Mobile Commerce Mobile device Purchase funnelDigital moms reach to mobile every stage of the purchase funnel, to research purchases and to make smart and informed shopping choices. As a whole, this mobile-savvy demographic is earning, spending, and influencing spending at a greater rate than ever before. How should mobile marketers tap into this important segment? MORE >>

Research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that entertainment brands are stepping up efforts to engage people every step of the consumer journey and drive objectives further down in the purchase funnel. comScore connects the dots in recent consumer research to tell us it’s all about ease of use. According to comScore, smartphone ownership was up 55 percent year-over-year, representing 42 percent of the total mobile audience in December 2011. Mobile commerce convenience. In the U.K., MORE >>

comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. An analysis by comScore of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4 Here are the numbers from comScore: Visitation to Twitter.com by Global Regions - June 2010 vs. June 2009. Source: comScore Media Metrix -- Unique Visitors (000). Across the 41 individual countries currently reported by comScore, Indonesia at 20.8 million users. million visitors. MORE >>

With smartphones, tablets and other connected devices, consumers have become digital omnivores according to a new study out by comScore. Marketing Trends Traditional Marketing comscore professional tradesmen smartphones.tablets tradesmenToday’s digital environment is rapidly evolving driven by the increase of devices people use to consume content. This holds true for the professional tradesman as well (remember they are consumers too). Their new white paper, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption. MORE >>

Significantly, this dovetails with the Mobile Intel series of reports, a series of reports geared to specific verticals (Finance, Retail, Automotive) that draws from Millennial Media platform data and consumer research conducted by comScore to help brands identify (and engage with) ‘intenders’ To achieve this, the report series sheds light on the make up of intenders: age, gender, income bracket, preferred devices and interactions (Web, app) and the array of content they access (sites where automotive advertising would likely address this audience and yield results). MORE >>