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The Social Influence Surge—Are You Prepared?

Harp Interactive

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

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Product ratings and UGC both work, but can they work together?

Pixlee

Displaying them almost seems counterintuitive to the clean, conversion-oriented design most Ecommerce sites strive for. Athletic clothing retailer HYLETE found the ability to do just that. Their success lies in the customer-centric community they’ve built. “ Here’s how it works. The result of these campaigns?

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