Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Respond to comments (helpfully and appropriately). Ask essay-type questions in your blog posts and encourage readers to answer with a comment.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Subscribe to the comments for this post? After acknowledging that “ROI is difficult, if not impossible, to measure with social media. Share this on Bebo. Share this on del.icio.us.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

SEPTEMBER 12, 2011

website traffic, searches for brand terms) and engagement (Facebook likes, blog comments, retweets, etc.). Jason Peck details six “buckets&# of metrics companies should use to evaluate the success of various social media initiatives, including business metrics, awareness (e.g. Social Media ROI for Idiots by Social Media Today.

Social Media 257

Social Media Trendrr SM2 Alterian 257