Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Twist Image

JUNE 6, 2011

It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. Mobile connectivity just changed everything (again). Most brands are not at an optimal level of performance.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Twist Image

JANUARY 29, 2011

That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) mobile marketing.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Twist Image

NOVEMBER 12, 2010

The more astute you are to the online channels (and tactics like consumer reviews), the more you begin to realize that brands can't hide. Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Too many brands are focused on the wrong things. brand evangelist.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Convince & Convert

MARCH 8, 2012

I guess you have like the date you started your business if you put that in your company page but all the other milestones and things that sort of align with the timeline paradigm, they don’t exist for the most part, I would guess, in a typical brand’s page. Jay: And I agree with you. So those that have not adopted it plan to.

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T.

Twitter 260

Twitter Bazaarvoice B2B Microsoft 260

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Bazaarvoice). Why does UCG work better than branded content as a Digital PR tactic? .

UGC 40

UGC Aggregator comScore Bazaarvoice 40