Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. And weather your company or brand is employing any of these tactics,it is still being influenced by word of mouth (both positive and negative).

Influencer 276

Influencer Bazaarvoice UGC Review 276

Sprout Social

JANUARY 12, 2022

Blog posts , press mentions and earned media. Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. Assemble your army of influencers and brand ambassadors.

Conversation 134

Conversation Review Marketing How To 134

Ignite Social Media

JANUARY 22, 2020

With an abundance of food blogs and meal preparation kits like Hello Fresh, the torrent of food photography is only expected to continue (after all, if you don’t post a photo of a delicious meal, did it really happen?). It’s no surprise that consumers are heavily influenced by what they see on social media. Wondering where to start?

Types 177

Types Delicious UGC Brands 177