Direct Marketing Observations

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Content May Be King, BUT…Customers Rule!

Direct Marketing Observations

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. So do I have all the answers for the fledgling social media marketer, of course not.

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What Should Be The Outcome of Brand Conversations in Social?

Direct Marketing Observations

” According to eMarketer , Marketers know that building a Facebook page is not just about collecting “likes” but building relationships with fans and getting them to share and discuss brand-related content. Got any free shoes?” Is the above simulated conversation the basis for a relationship? Leads, conversions and sales right?

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Content Fatigue and Whatever Happened to the Snake Oil folks in Social Media?

Direct Marketing Observations

I usually bank on some Fortune 500 screwing up in social and getting me back on track. Hey it’s OK sometimes because I’m a sucker, as we all are for a top ten list, just not all the time. So will I snap out of my content fatigue? Maybe I have.