How to Use Social Proof to Boost Conversions
Sprout Social
MARCH 13, 2017
According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. For local businesses that might mean Yelp, Google and FourSquare. Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5% Number of users or customers.
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