Employee Evangelists: Your Secret Social PR Weapon in a Crisis
Waxing UnLyrical
MARCH 15, 2018
A great technique that doesn’t get deployed that often is creating a social media badge, a highly visual way to pack a lot of info into a small space, and boost pick-up. Easier still, is encouraging employees who agree with the corporate position to “like” corporate posts or share a trending hashtag. A Chance to Practice.
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