The best brand marketing we’ve seen on social media in the last 5 years
Sprout Social
MAY 10, 2022
Very few people understand how delicious our relationship has been: [link] #RIPeanut pic.twitter.com/q6QxXJfArX. — In 2020, the brand made Wrapped exclusively for Spotify mobile, requiring users to download the app if they weren’t already using it. The gag was even mentioned on SNL. Goodbye, Mr. Peanut. Neutrogena.
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