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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Social Media Chat Tuesday, July 21st

Adam Cohen

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

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Blog Design for ROI Rule #6: KISS Headers, Navigation, and Sidebars

ProBlogger

Really, my idea was that having a prominent sidebar would allow me to periodically try different marketing messages there in order to gain more business. Takeaway #2: Don’t distract visitors with long blogrolls, loads of award badges and other unruly sidebar features. Simpler sidebars.

ROI 43
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Koka Sexton dot Com

Koka Sexton

Twitter Badges : This comes straight from the developers of Twitter: Flash badges intended to be displayed on your website, showing your latest Twitter posts TwitterBuzz is an interesting tool that turns Twitter into some sort of simple Digg. How NOT to use your Social Media Marketing Manager! Leave a comment! coverage here.

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