Adam Sherk

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Link Building Tactics for Publishers

Adam Sherk

Widgets and badges. Utilizing various forms of widgets and badges is a tactic more often used by other types of businesses, but it is applicable to publishers too. Similarly, badges can provide win-win scenarios in which users are happy to display either an affiliation with or recognition from a particular publisher.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists.