Back channel Marketing Nielsen Research 
Convince & Convert
AUGUST 28, 2013
In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.
Net-Savvy Executive
APRIL 1, 2011
Back-channel emails are a wonderful thing. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. evolve24 Acquired by Maritz Research in 2010. Cymfony is now part of WPP's Kantar Media. It's now known as Dow Jones Insight.
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