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How to Build the Ultimate Online Newsroom

Webbiquity SMM

A search-friendly URL structure with “news&# included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section&# is the content type: news releases, bios, images etc.). Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). •

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Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

The first was a study by ForeSee Results , which showed that 1% of website referrals came direct from a social networking url, and that’s after a survey of 188 websites and over 295,000 responses from individual consumers. The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup.