22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Now that’s quick! Blogs have both. Honestly, don’t worry about it.
How To Optimize Your B2B White Papers For Google
PWB Marketing Blog
OCTOBER 27, 2011
If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Use a Social Sharing Site to Host Your B2B White Paper. Scribd is arguably the most popular document sharing site on the web with tens of millions of people and businesses publishing their documents and writings.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Use and link to social content sharing sites for your media assets as well, including YouTube and Vimeo for company videos, SlideShare for presentations, Podcast Alley and iTunes for audio, Flickr for photos, plus Scribd and Docstoc for PDF files. Maria Verven is a PR and content marketing executive with KC Associates , a Minneapolis-based b2b technology PR and marketing agency.
Content Curation for Twitter: How To Be a "Thought Leader DJ"
SEPTEMBER 25, 2010
Look for presentations on Slideshare and Scribd that provide valuable knowledge and best practices in your industry. More resources: Content Curation in B2B Marketing Content Curation: Learning from Others and Sharing their Knowledge Content Curation: Engage Your Customers in Three Easy Steps Why Content Curation Is Here To Stay Tweet Comments (20) Aug 02, 2010 Ángel González said.
Social network commerce and referrals: Rubbish in, rubbish out?
The Way of the Web
APRIL 10, 2011
The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup. Whilst for B2B, LinkedIn shouldn’t be underestimated, and the likes of Scribd, Slideshare etc all come into action. Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face.