article thumbnail

The Essentials of B2B Search Marketing

Oktopost

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118
article thumbnail

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Follow her @fionnd on Twitter. Follow her @kriscolvin on Twitter.

Blogger 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. B2B Marketing and Social Media. billion by 2014.

Research 210
article thumbnail

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified?

Marketing 144
article thumbnail

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. Jay : No question, especially if you’re in B2B, where you have smart phone penetration that’s upwards of 80 percent in most cases. I will agree that it is potentially a leading indicator.

Hubspot 114
article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Research 191