Remove B2B Remove Open Source Remove Social CRM Remove Webinar
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. Alternatively, an organization may use the open source LAMP stack and OpenOffice and save a great deal on software licenses. Enterprise 1.0 was very much top-down.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They have other concerns that are trumping the need to get social (for instance the current economy). Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important.