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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. Alternatively, an organization may use the open source LAMP stack and OpenOffice and save a great deal on software licenses. Enterprise 1.0 was very much top-down.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you look at open source organizations they are great at doing this because they can take the approach you speak of. Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media.